Maney Kevin:
Trade-Off: Why Some Things Catch On, and Others Don't
Foreword by: JimCollins
Broadway Business , 2009
Hardcover, 240 pages
ISBN: 9780385525947
ISBN-10: 038552594X
Kevin Maney
Kevin Maney Is A Nationally Syndicated, Award-Winning Usa Today Technology Columnist. He Was Voted Best Technology Columnist By The Business Journalism Publication Tjfr. Marketing Computers Magazine Has, Four Times, Named Him One Of The Most Influential Technology Columnists. He Is Also The Author Of The Businessweek Bestseller Megamedia Shakeout, From Wiley. Maney Lives In Clifton, Virginia, With His Wife And Two Children.
Jim Collins
Jim Collins Is A Student Of Companies--Great Ones, Good Ones, Weak Ones, Failed Ones--From Young Start-Ups To Venerable Sesquicentenarians. The Author Of The National Bestseller "Good To Great" And Coauthor Of "Built To Last", He Serves As A Teacher To Leaders Throughout The Corporate And Social Sectors. His Work Has Been Featured In "Fortune", "Businessweek", "The Economist", "Usa Today", And "Harvard Business Review".

