Albrighton Frank, Thomas Julia:
Managing External Relations In Higher Education

Open University Press (United Kingdom), 2001
Paperback, 192 pages
Size: 215x135 mm
ISBN: 9780335207893
ISBN-10: 0335207898

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Managing External Relations In Higher Education

Universities and colleges must pay attention to their external relations. They need good media coverage, successful fundraising, effective student recruitment and good relations with a wide range of groups. This book provides guidance on how to manage various areas of external relations: what to do and how to measure success.

Related links:

Frank Albrighton
Julia Thomas
Organization & management of education
Education
Social sciences
Open University Press

More information from Wikipedia:

Frank Albrighton
Julia Thomas
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