Albrighton Frank, Thomas Julia:
Managing External Relations In Higher Education
Open University Press (United Kingdom), 2001
Paperback, 192 pages
Size: 215x135 mm
ISBN: 9780335207893
ISBN-10: 0335207898
List price: £26.99
You save: 10%
Managing External Relations In Higher Education
Universities and colleges must pay attention to their external relations. They need good media coverage, successful fundraising, effective student recruitment and good relations with a wide range of groups. This book provides guidance on how to manage various areas of external relations: what to do and how to measure success.

