Funk Jeffrey L.:
Global Competition Between And Within Standards
The Case Of Mobile Phones
Palgrave Macmillan (United Kingdom), 2001
Hardback, 224 pages
Size: 216x138 mm
ISBN: 9780333970393
ISBN-10: 033397039X
List price: £68.00
You save: 5%
Global Competition Between And Within Standards
Managing technology and globalization are two of the main concerns facing companies today. This book argues that the success of firms such as Ericsson and Nokia is a function of how they have managed these two areas simultaneously.

