West Christopher:
Competitive Intelligence
Palgrave Macmillan (United Kingdom), 2001
Hardback, 224 pages
Size: 241x162 mm
ISBN: 9780333786697
ISBN-10: 0333786696
List price: £45.00
You save: 5%
Competitive Intelligence
All strategies require information and competitive strategies are no exception. As a result there is an existing and growing requirement for competitive intelligence. This book shows how to collect and analyze competitive intelligence as part of a competitive strategy.

