West Christopher:
Competitive Intelligence

Palgrave Macmillan (United Kingdom), 2001
Hardback, 224 pages
Size: 241x162 mm
ISBN: 9780333786697
ISBN-10: 0333786696

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Competitive Intelligence

All strategies require information and competitive strategies are no exception. As a result there is an existing and growing requirement for competitive intelligence. This book shows how to collect and analyze competitive intelligence as part of a competitive strategy.

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Christopher West
Business competition
Business & management
Economics, finance, business and industry
Palgrave Macmillan

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Christopher West
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