Blackett Tom, Boad Robert W.:
Co-Branding
The Science Of Alliance
Palgrave Macmillan (UK), 1999
Hardback, 160 pages
Size: 240x159 mm
ISBN: 9780333760895
ISBN-10: 0333760891
List price: £47.50
You save: 35%
Co-Branding
The strategic management and development of brands continues to grow in importance for most businesses and the 1990s have seen more and more brand owners turning to co-branding as a way of adding further value to their brand assets. This book explores the area.

