Blackett Tom, Boad Robert W.:
Co-Branding

The Science Of Alliance

Palgrave Macmillan (UK), 1999
Hardback, 160 pages
Size: 240x159 mm
ISBN: 9780333760895
ISBN-10: 0333760891

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Co-Branding

The strategic management and development of brands continues to grow in importance for most businesses and the 1990s have seen more and more brand owners turning to co-branding as a way of adding further value to their brand assets. This book explores the area.

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Tom Blackett
Robert W. Boad
Sales & marketing
Business & management
Economics, finance, business and industry
Palgrave Macmillan

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Tom Blackett
Robert W. Boad
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