Czerniawska Fiona, Potter Gavin:
Business In A Virtual World

Exploiting Information For Competitive Advantage

Palgrave Macmillan (United Kingdom), 1998
Hardback, 272 pages
Size: 240x160 mm
ISBN: 9780333721216
ISBN-10: 0333721217

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Business In A Virtual World

Information, in whatever form it takes, undoubtedly represents one of the key competitive weapons of the next decade. This book looks at the impact of this information revolution and shows how companies can exploit information for competitive advantage.

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Fiona Czerniawska
Gavin Potter
Business competition
Business & management
Economics, finance, business and industry
Palgrave Macmillan

More information from Wikipedia:

Fiona Czerniawska
Gavin Potter
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