Czerniawska Fiona, Potter Gavin:
Business In A Virtual World
Exploiting Information For Competitive Advantage
Palgrave Macmillan (United Kingdom), 1998
Hardback, 272 pages
Size: 240x160 mm
ISBN: 9780333721216
ISBN-10: 0333721217
List price: £52.50
You save: 5%
Business In A Virtual World
Information, in whatever form it takes, undoubtedly represents one of the key competitive weapons of the next decade. This book looks at the impact of this information revolution and shows how companies can exploit information for competitive advantage.

