Stone Merlin, Macarthur Hamish, Macarthur Hamish E.:
How To Market Computers And Information Technology
Palgrave Macmillan (United Kingdom), 1994
Paperback, 344 pages
Size: 297x210 mm
ISBN: 9780333608142
ISBN-10: 0333608143
List price: £95.00
You save: 5%
Hamish E. Macarthur
Chief Executive, Macarthur Stroud International Ltd
How To Market Computers And Information Technology
This volume covers the principles of marketing computers and information technology, from strategic planning through to management implementation. It covers the marketing mix and provides guidance on the steps required for planning, implementing and executing sales and marketing programmes.
