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Stone Merlin, Macarthur Hamish, Macarthur Hamish E.:
How To Market Computers And Information Technology

2 Rev Ed

Palgrave Macmillan (United Kingdom), 1994
Paperback, 344 pages
Size: 297x210 mm
ISBN: 9780333608142
ISBN-10: 0333608143

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Hamish E. Macarthur

Chief Executive, Macarthur Stroud International Ltd

How To Market Computers And Information Technology

This volume covers the principles of marketing computers and information technology, from strategic planning through to management implementation. It covers the marketing mix and provides guidance on the steps required for planning, implementing and executing sales and marketing programmes.

Related links:

Merlin Stone
Hamish Macarthur
Hamish E. Macarthur
Sales & marketing management
Sales & marketing
Business & management
Economics, finance, business and industry
Palgrave Macmillan

More information from Wikipedia:

Merlin Stone
Hamish Macarthur
Hamish E. Macarthur
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