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Adair John:
Effective Innovation

The Essential Guide To Staying Ahead Of The Competition

Rev Ed

Pan Macmillan (United Kingdom), 2009
Paperback, 320 pages
Size: 197x130 mm
ISBN: 9780330504201
ISBN-10: 0330504207

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Effective Innovation

Innovation - the process of taking new ideas through to satisfied customers - is the lifeblood of any organization. This book tells you things that you need to know to enable you to generate new ideas and bring them to market. It shows how to generate the best possible ideas from yourself and the people around you.

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John Adair
Business strategy
Business & management
Economics, finance, business and industry
Pan Macmillan

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John Adair
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