Borkowski Mark:
The Fame Formula
How Hollywood's Fixers, Fakers And Star Makers Created The Celebrity Industry
Pan Macmillan (United Kingdom), 2009
Paperback, 256 pages
Size: 197x130 mm
ISBN: 9780330444880
ISBN-10: 0330444883
List price: £8.99
You save: 30%
The Fame Formula
A study of the creators of the publicity industry, taking us from vaudeville and the movies to the age of television and the internet. It describes how, in the hands of Hollywood fixers Eddie Mannix and Howard Strickling, publicity agents Russell Birdwell, Warren Cowan, Henry Rogers and more, this freewheeling industry developed.
