Hill Charles W.L., Jones Gareth R.:
Strategic Management Essentials
Cengage Learning (United States), 2009
Paperback, 400 pages
ISBN: 9780324788495
ISBN-10: 0324788495
List price: £42.99
You save: 5%
Strategic Management Essentials
Based on real-world practices, this text on strategic management features an emphasis on the business model concept as a way of framing the issues of competitive advantage. It helps students explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics.
