Gartner William B., Bellamy Maureen:
Enterprise!
Cengage Learning (United States), 2009
Paperback, 592 pages
ISBN: 9780324786552
ISBN-10: 0324786557
List price: £46.99
You save: 5%
William B. Gartner
University Of Southern California
Enterprise!
Demonstrates how any individual can be an enterpriser or entrepreneur as they learn to take initiative to organize a project, despite obstacles or risk. This text explores topics using three levels of analysis - the person, business, and environment. It emphasizes both ethical issues and global opportunities enterprisers face every day.
