Quelch John A., Bartlett Christopher, Delete:
Global Marketing Management
Cengage Learning (United States), 2005
Hardback, 680 pages
Size: 240x205 mm
ISBN: 9780324322842
ISBN-10: 0324322844
List price: £48.99
You save: 5%
Global Marketing Management
This undergraduate text contains 35 case studies offering examples of the formidable tasks faced by international business in an expanded global marketplace.

