Wilson Ian, Ralston William:
Scenario Planning Handbook
Developing Strategies In Uncertain Times
Cengage Learning (United States), 2006
Book, 208 pages
Size: 234x162 mm
ISBN: 9780324312850
ISBN-10: 0324312857
List price: £22.99
You save: 5%
Scenario Planning Handbook
Scenario planning is a technique for strategic planning and execution that takes into account the many uncertainties that are the reality of the world. This book explains what scenarios are and are not, why they are needed, as well as their uses and benefits. It also deals with cultural and organizational changes that organizations must undertake.

