Bly Robert W.:
The White Paper Marketing Handbook: How to Generate More Leads and Sales with White Papers, Special Reports, Booklets, and CDs

Thomson South-Western , 2006
Hardcover, 229 pages
Size: 236x158 mm
ISBN: 9780324300826
ISBN-10: 0324300824

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Robert W. Bly

Bob Bly Is An Independent Copywriter And Consultant With More Than 25 Years Of Experience In Business-To-Business, High-Tech, Industrial, And Direct Marketing. He Has Written Copy For More Than 100 Clients Including Network Solutions, Itt Fluid Technology, Medical Economics, Intuit, Business & Legal Reports, And Brooklyn Union Gas.<P>Bob Is The Author Of More Than 70 Books And Has Presented Marketing, Sales, And Writing Seminars For Such Groups As The U.S. Army, Independent Laboratory Distributors Association, American Institute Of Chemical Engineers, And The American Marketing Association. Aw

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