Mooney Kelly, Rollins Nita:
The Open Brand

When Push Comes To Pull In A Web-Made World

Pearson Education (Us) (United States), 2008
Paperback, 208 pages
Size: 184x133 mm
ISBN: 9780321544230
ISBN-10: 0321544234

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The Open Brand

When Push Comes to Pull in a Web-Made World. Addresses the challenges of marketing to an open source, consumer-driven world, and shows how to leverage a brand using the social web.

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Kelly Mooney
Nita Rollins
Computing and information technology
Pearson Education (Us)

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Kelly Mooney
Nita Rollins
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