Mooney Kelly, Rollins Nita:
The Open Brand
When Push Comes To Pull In A Web-Made World
Pearson Education (Us) (United States), 2008
Paperback, 208 pages
Size: 184x133 mm
ISBN: 9780321544230
ISBN-10: 0321544234
List price: £17.99
You save: 15%
The Open Brand
When Push Comes to Pull in a Web-Made World. Addresses the challenges of marketing to an open source, consumer-driven world, and shows how to leverage a brand using the social web.

