Tuten Tracy L.:
Advertising 2.0
Social Media Marketing In A Web 2.0 World
Greenwood Press (United States), 2008
Hardback, 200 pages
Size: 235x155 mm
ISBN: 9780313352966
ISBN-10: 0313352968
List price: £17.95
You save: 10%
Advertising 2.0
This book shows marketers how to take advantage of the new concepts and tools Web 2.0 enables. This book ensures that readers understand the advertising options possible in the Web 2.0 environment, provides examples of companies using these options, and offers guidelines for their application.

