Tuten Tracy L.:
Advertising 2.0

Social Media Marketing In A Web 2.0 World

Greenwood Press (United States), 2008
Hardback, 200 pages
Size: 235x155 mm
ISBN: 9780313352966
ISBN-10: 0313352968

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Advertising 2.0

This book shows marketers how to take advantage of the new concepts and tools Web 2.0 enables. This book ensures that readers understand the advertising options possible in the Web 2.0 environment, provides examples of companies using these options, and offers guidelines for their application.

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Tracy L. Tuten
Advertising
Sales & marketing
Business & management
Economics, finance, business and industry
Greenwood Press

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Tracy L. Tuten
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