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Wolff Jurgen:
Marketing For Entrepreneurs

Pearson Education Limited (United Kingdom), 2009
Paperback, 280 pages
Size: 216x138 mm
ISBN: 9780273720911
ISBN-10: 0273720910

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Marketing For Entrepreneurs

This book identifies marketing as the entire process of researching, creating, distributing and selling the product or service. It isn't about theory and metrics; instead, it is a practical guide that starts with the basis of all marketing: the proper mindset. It fills the gap by showing, step by step, how to master this crucial skill, and illustrates the process with inspirational case studies drawn from the UK and the US.

Related links:

Jurgen Wolff
Entrepreneurship
Ownership & organization of enterprises
Business & management
Economics, finance, business and industry
Pearson Education Limited

More information from Wikipedia:

Jurgen Wolff
© 2006-2009 Eruditor Ltd and its partners

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