Wolff Jurgen:
Marketing For Entrepreneurs
Pearson Education Limited (United Kingdom), 2009
Paperback, 280 pages
Size: 216x138 mm
ISBN: 9780273720911
ISBN-10: 0273720910
List price: £12.99
You save: 30%
Marketing For Entrepreneurs
This book identifies marketing as the entire process of researching, creating, distributing and selling the product or service. It isn't about theory and metrics; instead, it is a practical guide that starts with the basis of all marketing: the proper mindset. It fills the gap by showing, step by step, how to master this crucial skill, and illustrates the process with inspirational case studies drawn from the UK and the US.
