Milligan Andy, Edge Jon:
Don'T Mess With The Logo
The Straight Talking Bible Of Branding
Pearson Education Limited (United Kingdom), 2009
Paperback, 240 pages
Size: 216x138 mm
ISBN: 9780273714200
ISBN-10: 0273714201
List price: £14.99
You save: 10%
Don'T Mess With The Logo
The Straight Talking Bible of Branding. It's entertaining - written with a sense of humour and populated with anecdotes, doodles, jokes and illustrations, the style, tone and content of the book makes it unique. It's practical - simple rules will guide you through every stage of the branding process. It's based on real-life stories - learn about big name brands which did and didn't mess with their logo. It's written by two of the most experienced practitioners in the branding business!
