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Milligan Andy, Edge Jon:
Don'T Mess With The Logo

The Straight Talking Bible Of Branding

Pearson Education Limited (United Kingdom), 2009
Paperback, 240 pages
Size: 216x138 mm
ISBN: 9780273714200
ISBN-10: 0273714201

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Don'T Mess With The Logo

The Straight Talking Bible of Branding. It's entertaining - written with a sense of humour and populated with anecdotes, doodles, jokes and illustrations, the style, tone and content of the book makes it unique. It's practical - simple rules will guide you through every stage of the branding process. It's based on real-life stories - learn about big name brands which did and didn't mess with their logo. It's written by two of the most experienced practitioners in the branding business!

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Andy Milligan
Jon Edge
Business strategy
Business & management
Economics, finance, business and industry
Pearson Education Limited

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Andy Milligan
Jon Edge
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