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Keller Kevin Lane, Aperia Tony, Georgson Mats:
Strategic Brand Management

A European Perspective

Pearson Education Limited (United Kingdom), 2008
Paperback, 856 pages
Size: 246x189 mm
ISBN: 9780273706328
ISBN-10: 0273706322

Our price: £39.99

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Will be shipped from: United Kingdom
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Kevin Lane Keller
Tony Aperia
Mats Georgson
Sales & marketing
Business & management
Economics, finance, business and industry
Pearson Education Limited

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Kevin Lane Keller
Tony Aperia
Mats Georgson
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