O'Connor John, Galvin Eamonn, Evans Martin:
Electronic Marketing
Theory And Practice For The 21St Century
Pearson Education Limited (United Kingdom), 2003
Paperback, 456 pages
Size: 246x189 mm
ISBN: 9780273684763
ISBN-10: 0273684760
Electronic Marketing
"Electronic Marketing: Theory and Practice for the 21st Century" provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.

