O'Connor John, Galvin Eamonn, Evans Martin:
Electronic Marketing

Theory And Practice For The 21St Century

Pearson Education Limited (United Kingdom), 2003
Paperback, 456 pages
Size: 246x189 mm
ISBN: 9780273684763
ISBN-10: 0273684760

Our price: £55.84

Usually ships within 2 weeks.

Will be shipped from: United Kingdom or United States
 Add to Shopping Basket 

Electronic Marketing

"Electronic Marketing: Theory and Practice for the 21st Century" provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.

Related links:

John O'Connor
Eamonn Galvin
Martin Evans
Pearson Education Limited

More information from Wikipedia:

John O'Connor
Eamonn Galvin
Martin Evans
© 2006-2008 Eruditor Ltd and its partners

Search

Advanced Search

Browse

Authors’ Name Index

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z