Mcgovern Gerry:
Content Critical
Gaining Competitive Advantage Through High-Quality Web Content
Pearson Education Limited (United Kingdom), 2001
Paperback, 256 pages
Size: 210x170 mm
ISBN: 9780273656043
ISBN-10: 027365604X
Content Critical
The web's made everyone a publisher, so what's going to make people read what YOU write? The answer is high-quality, well-written, reader-focused, compelling content. This is the book that explores what "killer content" actually is, and shows how to create it for yourself.

