Mcgovern Gerry:
Content Critical

Gaining Competitive Advantage Through High-Quality Web Content

Pearson Education Limited (United Kingdom), 2001
Paperback, 256 pages
Size: 210x170 mm
ISBN: 9780273656043
ISBN-10: 027365604X

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Content Critical

The web's made everyone a publisher, so what's going to make people read what YOU write? The answer is high-quality, well-written, reader-focused, compelling content. This is the book that explores what "killer content" actually is, and shows how to create it for yourself.

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Gerry Mcgovern
Business competition
Business & management
Economics, finance, business and industry
Pearson Education Limited

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Gerry Mcgovern
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