Jefkins Frank, Yadin Daniel:
Advertising
Pearson Education Limited (United Kingdom), 2000
Paperback, 416 pages
Size: 234x156 mm
ISBN: 9780273634355
ISBN-10: 0273634356
List price: £32.99
You save: 5%
Advertising
Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.

