Jefkins Frank, Yadin Daniel:
Advertising

4 Rev Ed

Pearson Education Limited (United Kingdom), 2000
Paperback, 416 pages
Size: 234x156 mm
ISBN: 9780273634355
ISBN-10: 0273634356

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Advertising

Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.

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Frank Jefkins
Daniel Yadin
Advertising
Sales & marketing
Business & management
Economics, finance, business and industry
Pearson Education Limited

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Frank Jefkins
Daniel Yadin
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