Foot Kirsten, Schneider Steven M.:
Web Campaigning
Mit Press Ltd (United States), 2006
Paperback, 272 pages
Size: 212x150 mm
ISBN: 9780262562201
ISBN-10: 0262562200
List price: £20.95
You save: 15%
Web Campaigning
Examines the evolution of campaigns' Web practices, based on several campaign Web sites produced by a range of political actors during the US elections of 2000, 2002, and 2004. This book explores the tension between the desire of campaigns to maintain control over messages and resources and the decentralizing dynamic of Web-based communication.

