Losh Elizabeth:
Virtualpolitik
An Electronic History Of Government Media-Making In A Time Of War, Scandal, Disaster, Miscommunication, And Mistakes
Mit Press Ltd (United States), 2009
Hardback, 416 pages
Size: 229x178 mm
ISBN: 9780262123044
ISBN-10: 0262123045
List price: £19.95
You save: 15%
Virtualpolitik
Sophisticated online marketing campaigns target citizens with messages from the government - even as officials make news with digital gaffes involving embarrassing e-mails, instant messages, and videos. This title examines the government's digital rhetoric in such cases and its dual role as mediamaker and regulator.

