Greenberg Joshua:
From Betamax To Blockbuster

Video Stores And The Invention Of Movies On Video

Mit Press Ltd (United States), 2008
Hardback, 216 pages
Size: 229x152 mm
ISBN: 9780262072908
ISBN-10: 0262072904

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From Betamax To Blockbuster

Looks at how the VCR was transformed from a machine that records television into a medium for movies. This book offers a perspective on consumer technology, illustrating how the initial transformation of movies from experience into commodity began not from the top down or the bottom up, but from the middle of the burgeoning industry out.

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Joshua Greenberg
Cinema industry
Media, information & communication industries
Industry & industrial studies
Economics, finance, business and industry
Mit Press Ltd

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Joshua Greenberg
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