Heal Geoffrey:
When Principles Pay
Corporate Social Responsibility And The Bottom Line
University Presses Of California, Columbia And Princeton (United States), 2008
Hardback, 288 pages
Size: 229x152 mm
ISBN: 9780231144001
ISBN-10: 0231144008
List price: £17.95
You save: 15%
When Principles Pay
Asks whether profit maximization and the generation of value for shareholders is compatible with policies that support social and environmental goals. This book presents an examination of how social and environmental performance affects a corporation's profitability and how the stock market reacts to a firm's social and environmental behavior.

