Benett Andrew, O'Reilly Ann:
Good For Business
The Rise Of The Conscious Corporation
Palgrave Macmillan (United Kingdom), 2009
Hardback, 256 pages
Size: 240x159 mm
ISBN: 9780230616875
ISBN-10: 0230616879
List price: £20.00
You save: 5%
Good For Business
In this timely book, two top branding experts team up with a highly regarded specialist in corporate culture and a leading global search consultant to illustrate just how the most dynamic and promising companies of today are charting a new path for the corporate brand of tomorrow.

