Sutton Denise H.:
Globalizing Ideal Beauty
How Female Copywriters Of The J. Walter Thompson Advertising Agency Redefined Beauty For The Twentieth Century
Palgrave Macmillan (United Kingdom), 2009
Hardback, 224 pages
Size: 222x141 mm
ISBN: 9780230611740
ISBN-10: 0230611745
List price: £57.50
You save: 5%
Globalizing Ideal Beauty
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.

