Sutton Denise H.:
Globalizing Ideal Beauty

How Female Copywriters Of The J. Walter Thompson Advertising Agency Redefined Beauty For The Twentieth Century

Palgrave Macmillan (United Kingdom), 2009
Hardback, 224 pages
Size: 222x141 mm
ISBN: 9780230611740
ISBN-10: 0230611745

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Globalizing Ideal Beauty

Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.

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Denise H. Sutton
Advertising
Sales & marketing
Business & management
Economics, finance, business and industry
Palgrave Macmillan

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Denise H. Sutton
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