Wynn-Williams Michael S:
Surfing The Global Tide

Automotive Giants And How To Survive Them

Palgrave Macmillan (United Kingdom), 2009
Hardback, 320 pages
Size: 234x156 mm
ISBN: 9780230579248
ISBN-10: 0230579248

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Surfing The Global Tide

Gives an overview of the automotive industry and provides a paradigm setting out how firms should be structured, and the production volumes needed for long-term survival. The author writes from his own experiences of working in the automobile industry, in both a professional and academic capacity.

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Michael S Wynn-Williams
Business strategy
Business & management
Economics, finance, business and industry
Palgrave Macmillan

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Michael S Wynn-Williams
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