Wynn-Williams Michael S:
Surfing The Global Tide
Automotive Giants And How To Survive Them
Palgrave Macmillan (United Kingdom), 2009
Hardback, 320 pages
Size: 234x156 mm
ISBN: 9780230579248
ISBN-10: 0230579248
List price: £30.00
You save: 5%
Surfing The Global Tide
Gives an overview of the automotive industry and provides a paradigm setting out how firms should be structured, and the production volumes needed for long-term survival. The author writes from his own experiences of working in the automobile industry, in both a professional and academic capacity.

