Lindgren Mats, Bandhold Hans:
Scenario Planning
The Link Between Future And Strategy
Palgrave Macmillan (United Kingdom), 2009
Hardback, 200 pages
Size: 234x156 mm
ISBN: 9780230579194
ISBN-10: 0230579191
List price: £25.00
You save: 5%
Scenario Planning
Research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. This book draws upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.

