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Gunelius Susan:
Building Brand Value The Playboy Way

Palgrave Macmillan (United Kingdom), 2009
Hardback, 256 pages
Size: 234x156 mm
ISBN: 9780230577893
ISBN-10: 023057789X

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Building Brand Value The Playboy Way

Reveals how a brand about sex survived and thrived despite attacks from different directions, in a competitive market and jaded consumers. This title tells the story of brand building, brand value, brand longevity and the ultimate brand champion.

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Susan Gunelius
Sales & marketing
Business & management
Economics, finance, business and industry
Palgrave Macmillan

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Susan Gunelius
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