Gunelius Susan:
Building Brand Value The Playboy Way
Palgrave Macmillan (United Kingdom), 2009
Hardback, 256 pages
Size: 234x156 mm
ISBN: 9780230577893
ISBN-10: 023057789X
List price: £25.00
You save: 5%
Building Brand Value The Playboy Way
Reveals how a brand about sex survived and thrived despite attacks from different directions, in a competitive market and jaded consumers. This title tells the story of brand building, brand value, brand longevity and the ultimate brand champion.
