Hulten Bertil, Broweus Niklas, Van Dijk Marcus:
Sensory Marketing
Palgrave Macmillan (United Kingdom), 2009
Hardback, 208 pages
Size: 234x156 mm
ISBN: 9780230576575
ISBN-10: 0230576575
List price: £25.00
You save: 5%
Sensory Marketing
Covers the shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. This book shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.

