Hulten Bertil, Broweus Niklas, Van Dijk Marcus:
Sensory Marketing

Palgrave Macmillan (United Kingdom), 2009
Hardback, 208 pages
Size: 234x156 mm
ISBN: 9780230576575
ISBN-10: 0230576575

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Sensory Marketing

Covers the shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. This book shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.

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Bertil Hulten
Niklas Broweus
Marcus Van Dijk
Sales & marketing management
Sales & marketing
Business & management
Economics, finance, business and industry
Palgrave Macmillan

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Bertil Hulten
Niklas Broweus
Marcus Van Dijk
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