Moore Sarah E.H.:
Ribbon Culture
Charity, Compassion And Public Awareness
Palgrave Macmillan (United Kingdom), 2008
Hardback, 176 pages
Size: 216x138 mm
ISBN: 9780230549210
ISBN-10: 0230549217
List price: £50.00
You save: 5%
Ribbon Culture
Explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. This book also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.

