Westland J.Christopher:
Global Innovation Management
A Strategic Approach
Palgrave Macmillan (United Kingdom), 2008
Paperback, 432 pages
Size: 246x189 mm
ISBN: 9780230524910
ISBN-10: 0230524915
List price: £36.99
You save: 5%
Global Innovation Management
Innovation has become the Twenty-first century's industrial religion, and successful innovation management has become essential to a company's productivity. A scientific methodology of innovation management can be articulated and mastered and Global Innovation Management provides the multinational manager with that framework.

