Westland J.Christopher:
Global Innovation Management

A Strategic Approach

Palgrave Macmillan (United Kingdom), 2008
Paperback, 432 pages
Size: 246x189 mm
ISBN: 9780230524910
ISBN-10: 0230524915

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Global Innovation Management

Innovation has become the Twenty-first century's industrial religion, and successful innovation management has become essential to a company's productivity. A scientific methodology of innovation management can be articulated and mastered and Global Innovation Management provides the multinational manager with that framework.

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J.Christopher Westland
International business
Business & management
Economics, finance, business and industry
Palgrave Macmillan

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J.Christopher Westland
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