Kohlbacher Florian:
International Marketing In The Network Economy
A Knowledge-Based Approach
Palgrave Macmillan (United Kingdom), 2007
Hardback, 272 pages
Size: 216x138 mm
ISBN: 9780230515703
ISBN-10: 0230515703
List price: £58.00
You save: 5%
International Marketing In The Network Economy
Scholars around the globe have identified the capability of MNCs to create and efficiently transfer and combine knowledge from different locations worldwide as an important determinant of competitive advantage. This book draws on examples of knowledge-based firms to reveal that knowledge-based marketing is key to obtaining a competitive advantage.

