Shaw Colin:
The Dna Of Customer Experience
How Emotions Drive Value
Palgrave Macmillan (United Kingdom), 2007
Hardback, 288 pages
Size: 234x156 mm
ISBN: 9780230500006
ISBN-10: 0230500005
List price: £27.00
You save: 5%
The Dna Of Customer Experience
How Emotions Drive Value. Focuses on the critical role of emotions in forming and sustaining the customer experience and how this is crucial for profitability and business success.

