Govers Robert, Go Frank:
Place Branding
Glocal, Virtual And Physical Identities, Constructed, Imagined And Experienced
Palgrave Macmillan (United Kingdom), 2009
Hardback, 344 pages
Size: 242x164 mm
ISBN: 9780230230736
ISBN-10: 0230230733
List price: £27.50
You save: 5%
Place Branding
The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.

