Musacchio Adorisio Anna Linda:
Storytelling In Organizations
From Theory To Empirical Research
Palgrave Macmillan (United Kingdom), 2009
Hardback, 224 pages
Size: 222x141 mm
ISBN: 9780230230682
ISBN-10: 0230230687
List price: £60.00
You save: 5%
Storytelling In Organizations
Storytelling in organizations is a notion that encompasses both the stories that the organization produces and the ones told by its members. It provides both an in-depth treatment of the literature on narratives, stories and storytelling and an extensive empirical case from an American banking institution.

