Chobanova Yordanka:
Strategies Of Multinationals In Central And Eastern Europe
Innovation Systems And Embeddedness
Palgrave Macmillan (United Kingdom), 2009
Hardback, 288 pages
Size: 222x141 mm
ISBN: 9780230230552
ISBN-10: 0230230555
List price: £60.00
You save: 5%
Strategies Of Multinationals In Central And Eastern Europe
The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe -- namely Nestle, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.
