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Chobanova Yordanka:
Strategies Of Multinationals In Central And Eastern Europe

Innovation Systems And Embeddedness

Palgrave Macmillan (United Kingdom), 2009
Hardback, 288 pages
Size: 222x141 mm
ISBN: 9780230230552
ISBN-10: 0230230555

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Strategies Of Multinationals In Central And Eastern Europe

The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe -- namely Nestle, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.

Related links:

Yordanka Chobanova
Multinationals
Ownership & organization of enterprises
Business & management
Economics, finance, business and industry
Palgrave Macmillan

More information from Wikipedia:

Yordanka Chobanova
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