Cain Sandra:
Key Concepts In Public Relations

Palgrave Macmillan (United Kingdom), 2009
Paperback, 264 pages
Size: 216x140 mm
ISBN: 9780230203297
ISBN-10: 0230203299

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Key Concepts In Public Relations

An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.

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Sandra Cain
Public relations
Sales & marketing
Business & management
Economics, finance, business and industry
Palgrave Macmillan

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Sandra Cain
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