Beyond Hofstede
Culture Frameworks For Global Marketing And Management
Editor: CherylNakata
Palgrave Macmillan (United Kingdom), 2009
Hardback, 304 pages
Size: 222x143 mm
ISBN: 9780230202399
ISBN-10: 023020239X
List price: £55.00
You save: 5%
Beyond Hofstede
Hofstede introduced a culture paradigm that has been widely influential in international business. However, it's relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.

