Beyond Hofstede

Culture Frameworks For Global Marketing And Management

Editor: CherylNakata

Palgrave Macmillan (United Kingdom), 2009
Hardback, 304 pages
Size: 222x143 mm
ISBN: 9780230202399
ISBN-10: 023020239X

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Beyond Hofstede

Hofstede introduced a culture paradigm that has been widely influential in international business. However, it's relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.

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Cheryl Nakata
Multinationals
Ownership & organization of enterprises
Business & management
Economics, finance, business and industry
Palgrave Macmillan

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Cheryl Nakata
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