Ellwood Iain, Shekar Sheila:
Wonder Woman
Marketing Secrets For The Trillion Dollar Customer
Palgrave Macmillan (United Kingdom), 2008
Hardback, 256 pages
Size: 234x156 mm
ISBN: 9780230201606
ISBN-10: 0230201601
You save: 10%
Wonder Woman
Women are the most financially attractive target audience, marketing to them will accelerate higher shareholder value. Women buy the weekly shopping, home insurance, household appliances, soft furnishings, holidays and more. CEO's and Marketers need to acknowledge that women really are the Boss when it comes to buying.

