Piercy Nigel F., Lane Nikala:
Strategic Customer Management
Strategizing The Sales Organization
Oxford University Press (United Kingdom), 2009
Hardback, 344 pages
Size: 234x156 mm
ISBN: 9780199544509
ISBN-10: 0199544506
List price: £25.00
You save: 10%
Strategic Customer Management
A revolution is taking place in the way companies organize and manage the 'front-end' of their organization, where it meets its customers. This book aims to provide insights into how this revolution is unfolding and to provide a framework for executives and management students to address the issues involved.

