Piercy Nigel F., Lane Nikala:
Strategic Customer Management

Strategizing The Sales Organization

Oxford University Press (United Kingdom), 2009
Hardback, 344 pages
Size: 234x156 mm
ISBN: 9780199544509
ISBN-10: 0199544506

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Strategic Customer Management

A revolution is taking place in the way companies organize and manage the 'front-end' of their organization, where it meets its customers. This book aims to provide insights into how this revolution is unfolding and to provide a framework for executives and management students to address the issues involved.

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Nigel F. Piercy
Nikala Lane
Business strategy
Business & management
Economics, finance, business and industry
Oxford University Press

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Nigel F. Piercy
Nikala Lane
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