Bryman Alan, Bell Emma:
Business Research Methods
Oxford University Press (United Kingdom), 2007
Paperback, 824 pages
Size: 246x189 mm
ISBN: 9780199284986
ISBN-10: 0199284989
List price: £36.99
You save: 10%
Business Research Methods
Providing guidance on the practice of business research and how to carry out a small-scale research project or dissertation, this book offers an introduction to the core concepts, methods, and values involved in doing business research. It gives a balanced approach to qualitative and quantitative data collection and analysis.

