Bryman Alan, Bell Emma:
Business Research Methods

2 Rev Ed

Oxford University Press (United Kingdom), 2007
Paperback, 824 pages
Size: 246x189 mm
ISBN: 9780199284986
ISBN-10: 0199284989

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Business Research Methods

Providing guidance on the practice of business research and how to carry out a small-scale research project or dissertation, this book offers an introduction to the core concepts, methods, and values involved in doing business research. It gives a balanced approach to qualitative and quantitative data collection and analysis.

Related links:

Alan Bryman
Emma Bell
Operational research
Management & management techniques
Business & management
Economics, finance, business and industry
Oxford University Press

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Alan Bryman
Emma Bell
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