Lee Kiefer, Carter Steve:
Global Marketing Management

2 Rev Ed

Oxford University Press (United Kingdom), 2009
Paperback, 608 pages
Size: 246x189 mm
ISBN: 9780199239429
ISBN-10: 0199239428

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Global Marketing Management

Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.

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Kiefer Lee
Steve Carter
International business
Business & management
Economics, finance, business and industry
Oxford University Press

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Kiefer Lee
Steve Carter
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