Lee Kiefer, Carter Steve:
Global Marketing Management
Oxford University Press (United Kingdom), 2009
Paperback, 608 pages
Size: 246x189 mm
ISBN: 9780199239429
ISBN-10: 0199239428
List price: £37.99
You save: 10%
Global Marketing Management
Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.

