Sargeant Adrian:
Marketing Management For Nonprofit Organizations
Oxford University Press (United Kingdom), 2009
Paperback, 520 pages
Size: 246x189 mm
ISBN: 9780199236152
ISBN-10: 0199236151
List price: £36.99
You save: 10%
Marketing Management For Nonprofit Organizations
Marketing Management for Nonprofit Organizations provides a comprehensive overview of the theory behind nonprofit marketing and analyses key nonprofit contexts such as fundraising, the arts, education, healthcare, volunteering, the public sector, and the arena of social ideas.

