Sargeant Adrian:
Marketing Management For Nonprofit Organizations

3 Rev Ed

Oxford University Press (United Kingdom), 2009
Paperback, 520 pages
Size: 246x189 mm
ISBN: 9780199236152
ISBN-10: 0199236151

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Marketing Management For Nonprofit Organizations

Marketing Management for Nonprofit Organizations provides a comprehensive overview of the theory behind nonprofit marketing and analyses key nonprofit contexts such as fundraising, the arts, education, healthcare, volunteering, the public sector, and the arena of social ideas.

Related links:

Adrian Sargeant
Non-profitmaking organizations
Ownership & organization of enterprises
Business & management
Economics, finance, business and industry
Oxford University Press

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Adrian Sargeant
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