Fletcher Winston:
Powers Of Persuasion
The Inside Story Of British Advertising 1951-2000
Oxford University Press (United Kingdom), 2008
Hardback, 296 pages
Size: 234x156 mm
ISBN: 9780199228010
ISBN-10: 0199228019
List price: £16.99
You save: 30%
Powers Of Persuasion
During much of the second half of the 20th century advertising in Britain led the world. Powers of Persuasion tells the story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, and case histories - written from the inside by one of the industry's leaders and best-known commentators.

