Fletcher Winston:
Powers Of Persuasion

The Inside Story Of British Advertising 1951-2000

Oxford University Press (United Kingdom), 2008
Hardback, 296 pages
Size: 234x156 mm
ISBN: 9780199228010
ISBN-10: 0199228019

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Powers Of Persuasion

During much of the second half of the 20th century advertising in Britain led the world. Powers of Persuasion tells the story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, and case histories - written from the inside by one of the industry's leaders and best-known commentators.

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Winston Fletcher
Advertising
Sales & marketing
Business & management
Economics, finance, business and industry
Oxford University Press

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Winston Fletcher
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