Godson Mark:
Relationship Marketing
Oxford University Press (United Kingdom), 2009
Paperback, 376 pages
Size: 246x189 mm
ISBN: 9780199211562
ISBN-10: 0199211566
List price: £35.99
You save: 10%
Relationship Marketing
Relationship Marketing provides a detailed and comprehensive look at relationships and how these impact on an organisation. Different types of relationships are considered in addition to the methods that may be employed to maximise the benefits of forming such relationships.

