Godson Mark:
Relationship Marketing

Oxford University Press (United Kingdom), 2009
Paperback, 376 pages
Size: 246x189 mm
ISBN: 9780199211562
ISBN-10: 0199211566

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Relationship Marketing

Relationship Marketing provides a detailed and comprehensive look at relationships and how these impact on an organisation. Different types of relationships are considered in addition to the methods that may be employed to maximise the benefits of forming such relationships.

Related links:

Mark Godson
Sales & marketing
Business & management
Economics, finance, business and industry
Oxford University Press

More information from Wikipedia:

Mark Godson
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