Nye Joseph S.:
The Powers To Lead
Soft, Hard, And Smart
Oxford University Press (United States), 2008
Hardback, 224 pages
Size: 234x156 mm
ISBN: 9780195335620
ISBN-10: 0195335627
List price: £11.99
You save: 30%
The Powers To Lead
Nye argues that the hard power approaches of earlier military-industrial eras have been largely supplanted by soft power approaches that seek to attract, inspire, and persuade rather than dictate. Nye shows that the most effective leaders are actually those who combine hard and soft power skills.
