Libert Barry, Faulk Rick:
Barack, Inc.
Winning Business Lessons Of The Obama Campaign
Pearson Education (Us) (United States), 2009
Hardback, 192 pages
Size: 222x140 mm
ISBN: 9780137022076
ISBN-10: 0137022077
List price: £12.99
You save: 10%
Barack, Inc.
Barack Obama's campaign didn't just make history: it teaches lessons that every business can profit from. The Obama campaign was brilliantly planned, strategized, and executed, and built to drive home a powerful consistent core value of proposition: the proposition of change. Moreover, it had an extraordingary understanding of innovation, manifested by its extraordinary use of technology to achieve specific, quantifiable goals.

