Libert Barry, Faulk Rick:
Barack, Inc.

Winning Business Lessons Of The Obama Campaign

Pearson Education (Us) (United States), 2009
Hardback, 192 pages
Size: 222x140 mm
ISBN: 9780137022076
ISBN-10: 0137022077

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Barack, Inc.

Barack Obama's campaign didn't just make history: it teaches lessons that every business can profit from. The Obama campaign was brilliantly planned, strategized, and executed, and built to drive home a powerful consistent core value of proposition: the proposition of change. Moreover, it had an extraordingary understanding of innovation, manifested by its extraordinary use of technology to achieve specific, quantifiable goals.

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Barry Libert
Rick Faulk
Business strategy
Business & management
Economics, finance, business and industry
Pearson Education (Us)

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Barry Libert
Rick Faulk
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